Third device with integrated NFC All' opening of III the conference anniversary WIMA of Monaco, Nokia has introduced its third device with integrated technology NFC: we discover it together.
It is not easy for a great House as Nokia to reject the onslaught of the new levers: with the opening of the markets also towards East, the competition is by now serratissima and, pressata from the Apple quality on one side and the Chinese device super economic from the other, for the Finnish company it is more and more difficult to conserve own slice of market and to remain leader in the field of the telephony. If to this we add to a Samsung more and more dangerous and repentini the changes in the field provoked from the fashion of the MID and the smartphone (that they end in order to steal precious percentages in those fields that a time were to exclusive advantage of the cellular classics), appear clearly that he is not at all simple to succeed to ride the wave, to propose a variegata and satisfactory offer and at the same time to make the accounts with the international crisis.
Ciononostante Nokia remains the number and it does not have no intention to come down from the throne. Here therefore the studied marketing plan in order to conserve the leadership, in four simple movements: development of dared plans and high level which the N98; breaking in on the market of able models casual to please the consumers with low budget; wide spread of intermediate products in order to magnetize a wide river basin of competition; stimulation and putting in production of innovative device, that it could open new ways for the world of the telephony.
Under this last voice Nokia 6216 Classic is placed sure new, a candybar from the classic lines that a technological heart hides but potentially revolutionary. In effects, to a first external look, the new one been born of Nokia does not seem big thing: designs typically share (to Nokia), with color the Coco little attractive Pearl, large keys that carry to the mind old 3210 and 3310, display minimal (are 2 inches QVGA with 16.7 million colors and 320×240 pixel resolution), enough important dimensions (114.7×47.1×14.5mm for 88 grams of weight). Also the technical card does not certainly make to scream to the wonder. Honest, yes, but nothing absolutely important: posterior camera from 2 Megapixel with LED flash, connettività quadribanda GSM and WCDMA, Bluetooth, radius FM integrated and 22MB of expandible internal storage with microSD. Battery, a BL-4U from 1000mAh, guarantees 200 minuteren of conversation and 300 hours of stand by. Insomma, nothing of that, it was not for the detail technology NFC (Near Field Communication) completely integrated.
Nokia 6216 Classic is in fact the first device that inside implements this innovation of the brokerage house, so that the operating ones can directly insert in the same card services NFC. A small revolution that transforms a single apparatus in banal appearance in a model to follow with great attention. But to what it serves technology NFC? To share between various contained customers of various type (images, link, rows audio and lists of contacts) with an only touch on the cellular one, in a way still simpler and fast of the usual. Not only, thanks to the NFC ticket office and payment operations contactless could be carried out in the maximum emergency.
It explains Alex Sinclair, CTO of the GSM Association well: ” The launch of Nokia 6216 endowed Classic of technology NFC integrated on card brokerage house represents an enormous progress for the ticket office and payment services. We are convinced that such innovations will carry to a more and more fast spread of the technology and that they will open the road to the launch of services NFC from the operating ones.”. Ago the echo Jeremy Belostock, responsible NFC Nokia: “Nokia 6216 Classic will be between the first devices trades them available on the market to satisfy the requirements of the operating ones uses through it arranged of card brokerage house and sure transactions thanks to the technology Near Field Communication. Holding Nokia 6216 Classic in pocket and for means of the applications of ticketing of which own brokerage house is equipped, goodbye to all can finally be said the papers that fill up the pocketbooks. The fact to have sure applications installed directly on the brokerage house, will concur with the customers successively to transport them on their next cellular qualified one to technology NFC.”. Nokia 6216 Classic will to make one's debut on the market in the course of the third trimester of the year to an advised price of approximately 180 euros. She will be true Gloria? To we consumers the arduous sentence.
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